Burberry: Art of the Trench

Our love for Scott Schuman (The Sartorialist) is no secret, and neither is our love for candid photos of stylish outfits.  Thus we were thrilled to finally see Burberry's art of the trench.  We knew that Schuman was doing a collaboration with Burberry that involved trenches and now we finally get to see the finished product.

Burberry launched the site Art of the Trench that includes a history (with pictures) of the Burberry trench coat and allows users to submit their own favorite photos of this famous coat.  This venture is just one more sign that companies are attempting to draw in customers by partnering with high profile bloggers and/or photographers.  Remember Style.com's collaboration with Tommy Ton and their piece with Alexa from 4th and Bleeker?

We think these companies are right on with these tactics.  They definitely are getting our attention.